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Generic Social Strategies: Become the Platform or Drive the Community
Michael Porter popularized the idea and proposed generic strategies for organizations like Cost Leadership and Differentiation. Normally I’m not a fan of generic strategies as I don’t think they really...
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Digital Embassies: A Blueprint for Community Engagement
Upon first arriving at Edelman, I noticed that our language was a bit different when talking about community aspects of social media. Instead of saying "Facebook this and Twitter that" we often refer...
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Local vs. International Social Media Platforms: A Thorough Study by Sofrecom
Carlos Jordan de Urries (left) and Chrystele Bazin (below), senior consultants at Sofrecom (a France TelecomCompany) have updated us on the status of Social Media in emerging markets last Monday in...
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SCVNGR Location Based Game Platform
SCVNGR is an innovative location based game platform rather like Foursquare, you check in at different locations and you can unlock various rewards. The approach that SCVNGR is taking though is...
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L2′s Top 20 Luxury Brands Using Digital – Burberry Lead the Way
Guest Post by: Katie GlassA recent report has revealed that social media adoption by the fashion industry has exploded over the last three years. The latest L2 Luxury Digital IQ Index report which was...
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The New Age of Platforms
In 1905, a young Albert Einstein shocked the world. In one miracle year, he overturned the prevailing assumptions of his day and changed how we see the universe, transforming forever how we think of...
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Is Your Platform Burning?
In 1892, George Eastman formed the Eastman Kodak Company to “make the camera as convenient as a pencil.” The idea took off and by the early 20th century, Kodak had become one of America’s largest...
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How Power Is Shifting from Corporations to Platforms
It was largely during the 20th century that corporations rose to power.Private enterprises— usually run by a cadre of professional managers rather than by entrepreneurs— came to rival the reach and...
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The Revolution Will Not Be Centralized
In his novel The Castle, Franz Kafka tells the story of a man named “K” who is summoned by mysterious authorities for unknown reasons. He finds himself at the mercy of their bureaucracy and endless...
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4 Things You Should Know About Platforms
Steve Jobs didn’t want to build an app store. As Walter Isaacson describes in his biography of Apple’s founder, the famously controlling Jobs was wary of the “bandwidth” needed to police a veritable...
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